“I feel like I’m at a turning point.”
You’ve outgrown who you were, but you haven’t quite stepped into who you’re becoming.
FOR THE WOMAN ON THE EDGE OF HER NEXT CHAPTER
You are more than
your job title.
Build the self-trust to decide what comes next.
I’m Amma. I help leaders, professionals and entrepreneurs in a season of reinvention move past imposter syndrome, perfectionism and fear of visibility, and step into who they’re becoming.
Book a free conversation ↗Start with a free 30-minute consultation.Not ready to book? Start with the free guide ↗
CONFIDENCE COACH · 20+ YEARS IN MARKETING & PRAmma
SELF-TRUST. CLARITY. POSSIBILITY.
More self-trust.Less second-guessing.A chapter that’s yours.
A MOMENT TO CHECK IN
The career you built is part of you.
It isn’t all of you.
“I know I’m meant for more.”
You have the experience and the ideas. But imposter syndrome, perfectionism or fear of being seen keeps you playing small.
“I want to be paid to be me.”
You want to turn your lived wisdom into a livelihood, and say what you offer out loud with confidence.
Amma, in her own space.MEET AMMA
From communications
to confidence.
A career built around communication. A focus on helping women find their voice.
Before focusing on confidence coaching, I built more than 20 years of experience in marketing and public relations. Today, my work centres on high-achieving women navigating career transitions and questions of identity, self-trust and visibility.
You’ll hear those themes in my conversations about self-worth, finding your voice and acting before you feel completely ready. If you’re wondering who you are beyond your career, there’s room to explore that here.
Explore my conversations ↓Career background featured in Better Call Daddy ↗
LET’S EXPLORE WHAT’S POSSIBLE
Turn “what if?”
into what’s next.
One-to-one confidence coaching for women reinventing after a career shift, burnout, motherhood or a change in identity.
ONE-TO-ONE CONFIDENCE COACHINGA space to think.
A space to think.
A reason to move.
Bring the decision, self-doubt or change you’re facing. Explore whether individual coaching with Amma fits the support you’re looking for. Start with a free 30-minute consultation; discuss paid sessions and fees directly with Amma.
Book your free consultation ↗Introductory call: free · 30 minutes
Prefer email? Ask about coaching ↗What we can work on.
Life after corporate
Separate the expectations you’ve carried from the things you want now. Explore your strengths, values and the possibilities you want to pursue.
Confidence & self-trust
Recognise the stories behind second-guessing and people-pleasing. Explore how you want to respond when your inner critic gets loud.
Being seen & taking action
Bring a real situation: an idea you haven’t shared, a conversation you’re avoiding or a step you keep postponing. Explore what would help you move forward.
THE CONFIDENCE REBOOT · 4-WEEK 1:1 COACHING
You’re not broken.
You’re being called forward.
A soul-aligned reset for women who know they’re meant for more, but feel stuck between who they’ve been and who they’re becoming. You’ve done the courses. Now it’s time to live it.
What’s included
- 1 × 90-minute Vision + Identity Mapping sessionUncover your calling, name your unique strengths and map your next level.
- 3 × 60-minute Confidence Coaching sessionsRelease limiting beliefs, unlock your voice and build unshakable self-trust.
- Clarity WorkbookGuided journaling and exercises to deepen the work between sessions.
- Voice message check-ins, twice a weekSupport in real time when things come up.
- Visibility Power AuditA review of your Instagram bio, LinkedIn summary or brand messaging, aligned with who you’re becoming.
What you’ll walk away with
- Confidence in who you are and where you’re going
- Language that reflects your true power and expertise
- A mindset that replaces self-doubt with self-trust
- Clarity on your message and the courage to share it
- A bold next step, taken with ease, not fear
YOUR INVESTMENT
BLACK FRIDAY WEEK · ENDS MONDAY 30 NOVEMBER
£997 £777£997
or 2 monthly payments of £525
Save £220 when you book by midnight on Monday 30 November.
Apply for The Confidence Reboot ↗Or DM “CONFIDENCE REBOOT” on Instagram ↗
Not sure yet? Book a free 30-minute call first ↗For the woman with one foot in the struggle and one foot already on the bridge. Let’s walk that bridge together.
RESILIENCE COACHING FOR WOMEN IN LEADERSHIP
Capable on the outside.
Running on empty inside.
For high-achieving women in midlife leadership who hold everything together at work and at home, and are recovering from burnout or close to the edge of it.
“I can’t switch off, even at home.”
You’re carrying the weight of the whole team. Everyone expects you to have the answers, the inbox never ends and you wake up tired.
“I’ve lost my spark.”
You’ve tried meditation, yoga, even time off, and nothing sticks. You’re doing everything for everyone and nothing for yourself.
“I’m afraid I’ll never feel like me again.”
If you take your foot off the gas, everything might fall apart. And you don’t want to look weak.
WHAT WE WORK ON TOGETHER
Break the burnout cycle,
without losing yourself.
- Emotional resilience: tools to stay calm and steady under pressure
- Boundaries you can set without guilt
- Managing your energy, not just your time
- Leading your team with calm and compassion, not fear or people-pleasing
- Speaking with authority, and being heard
- Reconnecting with who you are beyond all the roles you juggle
WHERE YOU’RE HEADING
“I want to wake up feeling calm and clear.”
“I want to lead without burning out.”
“I want to feel like a powerful woman, not just a tired manager.”
“I want to thrive at work and still have something left for myself and my family.”Talk about resilience coaching ↗
Start with a free 30-minute conversation.
WORKING WITH AMMA
A clear place
to begin.
You don’t need a polished plan. Start with the question that keeps coming back.
Tell me where you are.
Use the free 30-minute consultation to share what’s changing, what feels difficult and what you’d like support with.
Ask what you need to know.
Discuss your goals and ask Amma about her approach, session options and fees before deciding whether to work together.
Decide your next step.
If coaching feels right, agree the focus and arrangements directly with Amma. Your starting point should fit your situation.
It’s not too late to become
the woman you keep imagining.
AMMA PRIMICINO
A reminder from Amma ↗GET A FEEL FOR THE PERSON BEHIND THE COACHING
Hear her voice.
Find your connection.
Meet Amma in a real conversation with Rose Khun about self-doubt, courage and using your voice. A chance to hear her perspective before you book.
The Rosie Rose Podcast · Full conversation · 45 minutes
Open on YouTube ↗GET TO KNOW AMMA’S APPROACH
Real conversations.
Fresh perspective.
THE REFLECTION EDITLife After
FIVE QUESTIONS. ONE SMALL NEXT STEP.
Life After
Corporate.
FIVE QUESTIONS. ONE SMALL NEXT STEP.SOMETHING FOR YOU, RIGHT NOW
Before the big leap,
a little clarity.
You don’t have to book a call to begin. Make a little room for yourself with five thoughtful prompts about identity, values, strengths and the step you could take next.
- Work through the questions at your own pace.
- Write privately in your browser or on paper.
- Download your reflections or print a copy.
No email needed. Your answers aren’t sent to us.
YOUR DAILY DOSE OF POSSIBILITY
A little courage.
A little clarity.
A little Amma.
Confidence reminders, honest reflections and moments from life. Join me on Instagram.
Follow @ammaprimicino ↗
From Amma’s Instagram ↗BEFORE WE TALK
A few things
you might wonder.
Who is this for?
Women aged roughly 30–55, often mid-level leaders, coaches, creatives or entrepreneurs, who are reinventing after a career shift, burnout, motherhood, divorce or a change in identity, and want to show up with clarity and confidence.
Is coaching right for me?
Coaching works best when you’re ready for deeper change, open to reflection and willing to take ownership of your next steps. It isn’t a quick fix or a checklist, and Amma won’t do the work for you.
Coaching isn’t a substitute for therapy or medical care. If you’re struggling with your mental or physical health, please speak to your GP or a qualified professional first.
Do I need to know what I want?
No. You can bring an unfinished idea, a difficult decision or simply a sense that something needs to change.
How much does it cost?
The introductory consultation is free and lasts 30 minutes. The Confidence Reboot, Amma’s 4-week one-to-one programme, is £997, or 2 monthly payments of £525.
See what’s included ↓How do I book?
Choose an available time on Amma’s booking page. You’ll see the appointment details before confirming.
View available times ↗YOU DON’T NEED ALL THE ANSWERS TO BEGIN
You don’t have to
figure it out alone.
Talk it through with Amma ↗A free 30-minute conversation with Amma.